As Chief of UX in S'hail my role was to uncover user behaviors, needs and motivations to make the product, services and journey flows more intuitive and enjoyable for the users.

We prepared the current Workshop to align everyone in the same vision and make sure that the whole team understands the objective. The positive aspect is the support of bringing knowledge and information from people.

In 2019, I have conducted the User Experience analysis on Vezeeta mobile app, the biggest online booking platform for clinics and doctors.

I performed a user experience analysis in the FAQ section of the S'hail mobile application to identify gaps, inconsistencies, weaknesses and other limitations of the users in order to propose a suitable solution. The success of the study led to a development plan and subsequent implementation.